One of the many tools available that I absolutely love is Amember from CGI-Central. Amember not only manages my membership sites, it also handles digital product sales, delivery, and protection.
For instance, it protects download pages, offers backend sales and automation, allows protection of “external” folders and files, and it even comes with a built-in autoresponder. [...]

Source:This Plugin Increases Membership Conversions

Recently, a coaching client asked me about dealing with prospective clients over the phone.
This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid the telephone and asked me if his strategy was sound.
Free consultations are often a necessary step in securing clients in your [...]

Source:Phone Calls Can Kill Your Copywriting Business

Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things.
I’m not a lawyer by any stretch. But as a copywriter and [...]

Source:Forced Continuity: A Different Perspective

We have all been judged at one point. But if you have ever judged others, particularly if you feel your judgments — no matter how small — were inconsequential or meaningless, you have to watch this video.
My wife shared this video with me yesterday, and I had a hard time trying to stop myself from [...]

Source:The Lines That Divide Us

One of my coaching students recently asked me whether it’s better to offer a free trial or a $1 limited time trial as an incentive to sign up for a paid newsletter subscription.
The answer involves the vital role of tracking and testing throughout your entire sales funnel.
Generally speaking, a free trial is likely to convert [...]

Source:There’s More to Tracking than Conversion

EDITED: The special has been extended, possibly a day or so, since I made a mistake. (Read below for the details.)
Did you miss out on the 10th anniversary special I did last year, where I offered lifetime memberships to my private copywriting how-to site, “The Copy Doctor,” for just a fraction of the cost?
Since that [...]

Source:One-Week Special: Memberships For Just $397!

In my coaching program, a student who is an upcoming copywriter recently asked where he could find clients willing to pay higher rates for his skills.
Having built a client base through networking on Internet forums geared towards start-up business owners, he now wanted to find opportunities that would allow for upward mobility within his craft.
This [...]

Source:Three Tips For Finding Top-Shelf Clients

Here at the Big Seminar in Atlanta, the same question seems to pop up over and over again. I walk with a cane now, and people keep asking me, “Michel, What’s wrong? Are you OK? What happened?”
I don’t blame them. My wife told me I was turning as white as a ghost, so we’ve decided [...]

Source:Breaking My Back Promoting New Product. Literally.

In a recent critique for a coaching client, the issue of “gap analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his course “The Psychology of Selling.”
Gap Analysis is an immensely powerful selling technique. It’s also an important feature of [...]

Source:Apply The Law of Contrast to Build Desire

When a sales page is not performing up to your expectations, the worst thing you can do is nothing.
In most circumstances, there are steps you can take to alter the copy to improve your results immediately. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions.
The key to [...]

Source:Are Bottlenecks Clogging Your Sales?