Raise your hand if you know who Gary Vaynerchuk is.
For those of you with non-elevated arms, Gary Vaynerchuk is the host of Wine Library TV, a daily online video show on wine that serves a promotional tool for the local and ecommerce wine business he’s involved in. Gary’s web fame has landed him in The [...]

Source:The Gary Vaynerchuk Guide to Enthusiastic Copy

How do you take basic, boring facts and turn them into compelling content that attracts and holds attention? Content so compelling that it also sparks a social media conversation?
Ira Glass is the host of NPR’s This American Life, and in this video he lays out how to produce compelling video, audio, and text content. Notice [...]

Source:The Ira Glass Guide to Link Bait

One of the many tools available that I absolutely love is Amember from CGI-Central. Amember not only manages my membership sites, it also handles digital product sales, delivery, and protection.
For instance, it protects download pages, offers backend sales and automation, allows protection of “external” folders and files, and it even comes with a built-in autoresponder. [...]

Source:This Plugin Increases Membership Conversions

The Website Traffic Series will try to cover all the traffic generation strategies available, so some of them might not apply to blogs necessarily. This one, for instance, is geared towards people that have static websites, like a company or business site. Even if you are a blogger, however, you might need to create a static website in the future, or to do consulting for a company that has one, so I think you could still benefit from knowing the different angles of this technique.

Source:Website Traffic Series Part 7: Putting A Blog on Your Static Website

Should we create a bloggers union? This idea was floating on my head, so I decided to share with everyone.

Sometime ago there were already rumors on the Internet that some bloggers on the U.S. wanted to create such a union. Their purpose, however, was completely different from what I have in mind.

Source:The Bloggers Union

Testimonials add power to your copy. How? Let me answer that question by telling you a little story about a rabble of bladder-challenged teenagers whizzing in the bushes along an Interstate near my home.
Trust me. There’s a connection.
You see, some time ago, my wife and I were on our way to a party when traffic [...]

Source:Testimonials and Teenagers Whizzing in the Bushes: The Power of Social Proof

Are you a victim of narcissistic marketing?
That’s when a marketing and copywriting strategy is based on how the marketer prefers to be marketed to, rather than exploring what works with the target audience. This happens all the time with entrepreneurs and small-business owners who create their own promotions, but it’s even worse when professional marketers [...]

Source:Warning: Narcissistic Marketing Can Be Dangerous to Your Business Health

Last week’s post talked about why emotional benefits are critical to persuasive copy. But it’s one thing to talk about general concepts like “connection” or “fear,” and another to actually get these ideas into your writing.
In honor of Friday the 13th, I thought I’d give you 13 actual examples of emotional benefits you can use [...]

Source:13 Emotion-Based Headlines That Work

Last weekend I was doing some copyright infringement control on Daily Blog Tips, basically looking for people ripping off my content, and contacting the owners of those sites or, when their contact detail was not available, contacting the hosting company directly.

At one point I found a guy that had copied my 43 Web Design Mistakes You Should Avoid integrally. He did mention that the article was coming from Daily Blog Tips, but as you probably know, merely crediting the author does not give one the right to republish the material. There was no contact details on the site, so I identified the hosting company and contacted them.

Source:Elitehost.net - What a Clueless Hosting Company

This is a guest post by Karl Staib.

Thoughts, creativity, and writing should flow freely and without tension. As I was writing an article a few months ago I noticed the strain in my stomach, neck, and jaw. I was straining to get the thoughts out. As if tensing my muscles would actually help me focus or even create something helpful to my readers.

My writing was strained because I was uptight through the process. The tension was creating pain and I knew that I needed to fix the way I wrote my blogs. I ignored it in the past because I thought it was normal, sprinting through my thoughts until I began to stumble, hoping that after the first push of energy was over I would have something concrete to work with. And even when I ended up with a minor headache it was okay because I accomplished the work I set out to do. This cycle couldn’t continue and I needed a system.

Source:3 Simple Secrets to Reducing Your Blogging Stress